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  • Writer's picturejohn kepler

A chance to own the classic Rolex Daytona for a fraction of its market price



As with all Rolex pieces, the Daytona doesn’t come cheap. The coveted watch can reach resale prices of more than $25,000, adding gold-level weight to Rolex’s reputation for solid investment. In fact, Paul Newman’s Daytona held the record for the most expensive watch ever sold at auction for quite some time. More than half a century on and the timepiece’s coveted nature continues, leaving behind it long waitlists and those that pine for a Rolex counting their dollars.


However, from now until 11:59 P.M. EDT on Saturday, December 28, StockX — the stock market of things — is giving customers the chance to get their hands on the classic Rolex Daytona for a fraction of its market price. To be in with a chance of owning this classic piece for less, you need to place a bid of $12,400 (MSRP). You’ll only be charged if your bid wins.


The Details

How to enter: Create a StockX account or login via our mobile app. Place a $12,400 bid here. Starts: Thursday, December 26 at 11:00 a.m. EDT Ends: Saturday, December 28  at 11:59 p.m. EDT Prize: One winner will receive one Rolex Daytona More info: Eligible to residents in the US only

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