Facebook and Apple are in the middle of a heated battle over your data, and it's been spilling over into the pages of newspapers across the nation. Last week, Facebook took out two separate ads accusing Apple of killing small businesses and trying to bring about the death of the free and open internet with its impending iOS 14 changes. Apple, for its part, has largely shrugged this off and continued going about its business, moving forward with the update that will bring new privacy tools to iPhone users and prevent apps from being able to track user activity across the internet.
The seeds of the feud were planted in June, when Apple announced plans to introduce a new iOS privacy feature that will require all applications to ask users for permission to track their activity for the purposes of advertising.
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